At Baltika, AI is a tool that supports creativity, improves efficiency, and helps us make smarter decisions, without losing the human touch behind everything we do. We use AI in three main areas: copywriting, visual creation, and stock management. Text creation across teams From internal communication to public-facing content, several teams at

What has kept you loyal to Ivo Nikkolo over the years? “Quality and timeless style. I can wear these pieces in any situation, and even if something feels out of trend for a moment, I know I’ll wear it again later. I also truly value the personal service. The team knows me